Professional Bio
I am a Senior Email Developer, with over a decade in the industry. I have been working full-time for the past two years, and have spent most of that time working remotely (for obvious reasons). In my current role I build and maintain modular email and landing page templates in SalesForce Marketing Cloud using HTML, CSS and AmpScript. Prior to this, I worked for four years as a contractor and freelancer.
I thrive working remotely, being able to manage my time and priorities, focussing fully on my work for longer periods of time than in an office.
Over the years, I have built emails and worked on campaigns for brands such as Disney, Deliveroo, Chelsea FC, Channel 4, RSPB, The Telegraph, Trainline, Wellcome Collection, Farfetch, Beauty Pie, and Leapfrog, working with agencies including MRM, MXW, WDMP and 360 Design.
I am passionate about the quality of the work I produce and push for the use of accessible code – allowing those with visual impairments to be able to understand the message.
I also have experience leading small teams.
Skills
- Email HTML & CSS
- Accessible Coding for Email
- Adobe Photoshop
- Litmus & Email on Acid
- Various ESPs inc SFMC, Dotmailer & MailChimp
- Written skills, eg Blogs and Documentation
- Basic SEO skills
- Problem Solver
- People Management
Education
2020-2021
Yoast SEO Academy
Yoast All-around SEO
2016-2017
Victoria Stilwell Academy for Dog Training and Behaviour
VSA-Certified Dog Trainer, with Distinction
2014-2015
London School of Marketing
CAM Diploma in Digital Marketing
2011-2012
London School of Marketing
CIM Professional Certificate in Marketing
1999-2002
Bournemouth University
2:1 BA Hons TV & Film Production
Sharon Jennings’ Achievements
- Sharon Jennings has a CAM Diploma in Digital Marketing and CIM Professional Certificate of Marketing.
- Sharon was one of three finalists for the Digital Star award in the 2016 FDM everywoman in Technology Awards
- In October 2016 Sharon spoke at the Email Innovation Summit in London, alongside the likes of Elliot Ross (Founder, ActionRocket), Mark Robbins (Developer, RebelMail), Parry Malm (CEO of Phrasee), Justine Jordan (VP, Marketing of Litmus), and Bill McCloskey (Founder, Only Influencers).
- Phrasee seems to think she’s worth listening to: Who to follow: Sharon Jennings and Email marketing’s finest newsletters.
- The email templates that Sharon built for EDF Energy were used for an email that won two awards at the Masters of Marketing Awards – for Email Marketing and for Telecoms, Energy and Utilities.
- The guys at noble-email.com decided Sharon was worth listening to enough to publish an article of hers in the first ever issue of the No BS Email Marketing guide.
- Sharon was in the Top 1,000 Email Experts on Twitter, and in the 60 people that Action Rocket would like at their epic email dinner party.
Work History
Dec 21 – Present
Ometria Ltd
Senior Creative Developer
- Building and maintaining Email Templates and Pages for clients using HTML, CSS, Jinja and Bootstrap
- Advising on best practice and helping to make improvements to campaigns
- Writing documentation for internal and external use
Oct 19 – Nov 21
Win Technologies (UK) Ltd – Betway Group (Gambling)
Email Developer
- Building and maintaining modular Email and Cloud Pages templates for SalesForce Marketing Cloud using HTML, CSS and AmpScript
- Advising on best practice and helping to make improvements to campaigns
- Creating and improving email proofing procedures, for new and automated emails
- Documenting the code and creating training manuals for modules and templates on Confluence
- Hosting and running training sessions for execs, demonstrating new and existing features in the emails
- Bug Fixing where required when emails are put together in the WYSIWYG by marketing execs
- Implementing processes to streamline new requests for templates
- Training individuals to perform minor bug fixes
Mar 16 – Oct 19
Freelance Email Developer
- Building device responsive email campaigns and templates for clients, using accessible code
- Performing code reviews and advising on ways to improve>
- Advising in-house designers on best practice for layouts, font-sizes etc
- Assisting on Email Developer interviews
Mar 18 – Dec 19
The Office Dog Ltd
Dog Trainer & Small Business Owner
- Dog & Puppy Training, 1-2-1 with clients
- Writing Documentation for training, for internal and external use
- Marketing business via email, flyers, social media, and local events
- Maintaining website – build, content, SEO and analytics
- Writing Blog Posts
- Handling stock and managing inventory
- Managing online sales and product distribution
- Handling financials via Pandle
Sep 13 – Mar 16
CACI Ltd (Digital Marketing Agency)
Technical Lead and Manager for Email Development Team
- Training & mentoring Email Developers in code and processes
- Building device responsive emails and templates for clients
- Performing code reviews and email diagnostics on clients’, and potential clients’, current emails, and advising on ways to improve
- Established best practices in terms of design, code and processes for build of email templates to be used within CACI’s own email CRM system, Email Studio
- Writing documentation on coding techniques and email developments
- Conducting Email Developer interviews for in-house hires, and assisting in them for clients
Clients Include: Channel 4, Chelsea Football Club, RSPB, EDF Energy, Allianz
Achievements:
- Built the HTML email templates for Channel 4’s ‘All 4’ launch
- Built the HTML email templates for the Chelsea Football Club site relaunch.
- Built the HTML email templates for Channel 4’s ‘All 4’ launch
May 13 – Sep 13
Global Click (Gambling)
Email Production Manager
- I managed a small team, working with other members of the CRM team, to send out emails to players.
May 12 – May 13
Metia (Digital Marketing Agency)
Email Production Specialist
- Building html emails from designs, for internal and external clients.
- Compiled top-level reports on all campaigns, and more detailed analysis on company campaigns.
- Written email-related blogs for company website.
- Presented to colleagues company-wide on latest email developments.